These are a few things that caught my attention in Australia, a country I found both naturally beautiful and very marketing-savvy.
– Seen on Federation square in the street of Melbourne: STREAT
They are street food stalls in a clean-cut design serving healthy food and supporting young disadvantaged kids from the city. Great purpose, great branding, great food, great design. What else do we need?!
– Bought in a little coffee shop in Bangalow: BYO Coffee cup
A refillable, unbreakable, lightweight coffee cup to carry around and get a daily fix of caffeine without contributing to more tree-cutting. What else do we need?!
– Heard of, from a friend of a friend: Creative Caravan
An online home swap platform created two years ago by a Sydneysider creative agent. It now has 2,500 listings specialized in Australia, NZ, the US and the UK. Creative people exchange their homes with creative people. The like-minded factor is a certain guarantee for quality. What else do we need?! (ok, I had already talked about creative caravan last year. read here the post My house is yours. Your house is mine..).
there are many more cool things that i saw here and there and will try to write about them too xo